Finding An Agent
by Ben McLane, Esq.
If you are a new band only drawing a small crowd in your own backyard, it is
doubtful that any booking agent will be interested, or be able to do much to
help. You have to remember that an agent's livelihood depends on taking a cut
from what the artist makes off the show (usually 10%). Most new bands lose
money or break even on shows, so it is not worth an agent's time at that
level. Because of that, in general it is up to you to book yourself
initially. Once you start to develop a following in your region and
elsewhere, at that point a good agent might be able to take over the reins for
you as they will then have something to work with, and also will be able to
make some money. If an agent does work with you, along with the commission
you will be paying them, one would hope that an agent could increase your fee,
get you opening slots for larger bands, book more prestigious venues, introduce
you to the industry, etc. Many agents work without an exclusive contract, and I
would suggest not signing anything if possible since it is in the best interest
of the band to keep its options open. Touring is the bread and butter of the
band, and you want to make sure you have the best agent on your team, and it
may take some auditioning to find the right one.
Copyright 2006, Ben McLane
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